> case_02 · lifecycle strategy · saas_
Every trial user got the same emails, active or not.
Nexora Project Management: a behaviour based onboarding system that turns free trials into paying users.
Self initiated
Concept brand
8 flows · 14 day trial
Snapshot
The case at a glance.
> flow_map.render()
Onboarding that reacts to behaviour.
The aha moment is creating a project, inviting one teammate, and finishing one task together. Every email pushes one of those three steps.
{{f.name}}
{{f.count}}{{f.goal}}
{{s.kind}}
{{s.text}}
Emails 2 and 3 are mutually exclusive: a user who already created a project is never told to create one. Onboarding is one of 8 flows in the full system, mapped in Miro.
