> case_06 · market research · uk skincare_
The market is moving towards what My Skin Feels already does.
UK skincare research for My Skin Feels, a Brighton brand making skincare from rescued food for sensitive, eczema prone skin.
Snapshot
The case at a glance.
> findings.apply(brand)
How the brand could use these findings.
Three opportunities that come straight out of the numbers. Recommendations, not measured results.
Clear position
Lead with upcycled, microbiome friendly care: the niche growing about twice as fast as the market.
Price defended
Answer the 347% gap to dupes with education and proof, not discounts.
Sharper email
Build every welcome and nurture email around what 52% of UK users care about first.
> why_it_matters(email)
Research makes the emails sharper.
Microbiome first shoppers want education, not discounts. That points the welcome series towards skin science and away from price led promos.
