> case_04 · email automation · mailerlite_
A free guide that attracts the right subscribers.
A lead magnet landing page and welcome automation for My Skin Feels, a Brighton brand for sensitive and eczema prone skin.
Self initiated
Not a paid engagement
Built in MailerLite
The landing page
Every element has one job.
WHY IT WORKSThe guide only helps dry, sensitive skin, so sign ups are real prospects, not freebie hunters.
> welcome_automation.run()
From sign up to first order, hands free.
Four steps, built in MailerLite. Every new subscriber goes through the same calm path, without anyone pressing send.
01
TRIGGERSubscriber joins the Lead Magnet group
02
WELCOME EMAILSent instantly, with one clear button
03
PDF GUIDEA 7 page routine for sensitive skin
04
FIRST ORDERGift code inside the guide and the email
WHY IT WORKS · 01
Instant
The guide arrives while interest is high.
WHY IT WORKS · 02
Help first
Tips build trust. Only the last page sells.
WHY IT WORKS · 03
Hands free
Runs on its own for every new subscriber.
