> case_07 · competitor research · uk skincare_
Upcycled meets eczema care: how My Skin Feels stands apart.
My Skin Feels compared with three UK brands: UpCircle Beauty, By Sarah and Balmonds.
Self initiated
Not a paid engagement
4 brands · 10 criteria
Snapshot
The case at a glance.
> findings.apply(brand)
How the brand could use these findings.
Three moves that come straight out of the comparison. Recommendations, not measured results.
OPPORTUNITY 01
Close the retention gap
Go from 0 to 3+ retention tools: add the flows rivals already run.
OPPORTUNITY 02
Open space
Claim TikTok while every rival sits at only 2.3K to 7.6K followers.
OPPORTUNITY 03
A clear edge
Own “upcycled meets eczema care”, a position no rival holds.
