> case_01 · email strategy · skincare_
Aureen Skincare Lab: three automated flows that turn new subscribers into first and repeat orders.
Snapshot
01 · THE BRIEF
A skincare brand with a strong founder story but no automated emails.
New subscribers, cart abandoners and past buyers all get silence.
02 · WHAT I DID
03 · KEY FINDINGS
04 · DELIVERABLE
Three automated flows
EXPECTED IMPACT
Projected, concept brand
{{a1}} to {{a2}}%
of new subscribers converted to a first order by the welcome flow
{{b1}} to {{b2}}%
of abandoned checkouts recovered by the cart flow
Repeat
orders from lapsed buyers through the win back flow
> flow_map.render()
Each flow has a clear trigger, smart rules for who gets what, and an exit the moment the customer does what we want.
{{f.name}}
{{f.count}}{{f.goal}}
The emails
Two flows, two jobs. One earns trust before asking for anything. The other removes the doubt that stopped the checkout.
01 · WELCOME SERIES · 5 EMAILS
Subject line
“Your skin deserves better than guesswork.”
Reward first
Give every new subscriber a welcome reward.
Ask, do not sell
Learn their skin concern before showing a single product.
02 · ABANDONED CART · 3 EMAILS
Subject line
“Don’t forget your goodies!”
Headline inside: Your bag is saved and nothing has moved.
A calm reminder
Nudge the customer to finish their payment, without pressure.
Proof over promos
Show real reviews of the product to build trust.
Full welcome and abandoned cart flows were mapped in Miro.